Film or digital? Both!

Whenever I'm out with my Hasselblad putting it up for a shot, I keep asking myself this particular question. The beauty of my setup is that I can switch between the two within seconds. No more I spend removing the film cassette and replacing it with Phase One digital back (and okay, placing a crop mask on the ground glass). I'm actually fortunate to have a choice, which is exactly why I designed my kit this way.